Sanders and Old Nation Brewing Co. announce launch of Sanders Bumpy Cake Ale
Old Nation Brewing Company in partnership with Sanders and Morley Candy Makers, Inc. recently announced Limited Edition Sanders Bumpy Cake Ale 22-ounce bottles will be available for retail sale beginning October 27, 2016.
Sanders and Old Nation Brewing Co. announce launch of Sanders Bumpy Cake Ale
Chocolate Fudge Bumpy Cake Double Brown Ale is brewed with cocoa and vanilla, providing a flavor profile reminiscent of Sanders Bumpy Cake components such as devil’s food cake, chocolate fudge and vanilla buttercream.
“We are elated to display our expertise in developing handcrafted beer while paying homage to one of Michigan’s most iconic desserts,” said Travis Fritts, Brewmaster of Old Nation Brewing Company.”
Bumpy Cake Ale is the second beer Old Nation and Sanders have combined forces to create. Sanders Chocolate Stout was introduced to the market in January 2016 and can be found at fine grocers and other retail outlets throughout Michigan
“We’re proud to offer a unique product that will not only bring joy to beer enthusiasts, but also connect many parts of the state,” Fritts said. “Our mid-Michigan based brewery is making beer for a Southeastern Michigan-based brand, and a Kalamazoo-based company is handling distribution.”
Old Nation will host a Sanders Bumpy Cake Ale release party on the evening of October 27, 2016 in its pub located at 1500 W. Grand River Avenue in Williamston, Mich. Guests will enjoy live music while tasting Sanders Bumpy Cake and other samples. Old Nation will also offer special discounts on its bottled and draft beer during the event.
Old Nation Brewing Company is operated by Travis Fritts and Nate Rykse , who each have more than 14 years of experience professionally brewing craft beer at breweries all over the northern hemisphere. Today Old Nation offers a variety of handcrafted beers available in bars, beer stores and at its own pub and restaurant in Williamston, Michigan.
Sanders is a classic national brand featuring premium chocolates, dessert toppings and baked goods using original recipes dating as far back as 1875. Started by Fred Sanders in Detroit, Michigan, the brand is now owned by Morley Candy Makers, Inc., with its own rich history dating back to 1919. Sanders products can be found in multiple retailers across the United States, at Sanders Chocolate & Ice Cream Shoppes in Michigan or online at www.SandersCandy.com.
For information on where to buy Sanders Bumpy Cake Ale and Sanders Chocolate Stout, email info@oldnationbrewing.com or info@sanderscandy.com.
PR Contact:
Nakia Mills
Director of Public Relations
586-464-5368
nmills@sanderscandy.com