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Chocolate Covered Gummi Bears and Dark Peppermint Pattie Mini Bites join the Sanders product line.

Sanders adds Chocolate Gummi Bears to its Mini Bites Line

Clinton Township, Mich., January 3, 2017 – – Sanders announced today that it is now offering Milk Chocolate Covered Gummi Bears and Miniature Dark Chocolate Peppermint Patties for national retail sale, and these items can be purchased in Sanders Retail Shoppes or online at www.sanderscandy.com.

The Sanders research and development team considered the idea of bringing chocolate gummi bears to market for several months before launching the product.

“Before we could produce this item we had the task of searching to find the right gummi bears made with better ingredients,” said Brian Jefferson, Chairman & CEO of Sanders & Morley Candy Makers. “This is also a don’t knock it until you try it type of item so we wanted to test it first. “As soon as we started sampling the product, our shoppers fell in love and we immediately knew had to bring these chocolate gummi bears to market.”

Chocolate Covered Gummi Bears join the Sanders Mini Bites Collection after seeing success with the product line’s initial launch in early 2016. Miniature Dark Chocolate Peppermint Patties are now also part of the Mini Bites line of products.

“More and more of our shoppers are looking for on-the-go snacking options that offer higher quality ingredients,” said Karen Jefferson, Vice President of Sanders and Morley Candy Makers. “Our Mini Bites Collection does a great job of giving consumers fun and delicious snacks that offer cleaner ingredient labels and convenient packaging.”

In addition to Dark Chocolate Peppermint Patties and Chocolate Covered Gummi Bears, the Sanders Mini Bites Collection includes Dark Chocolate Sea Salt Caramels, Milk Chocolate Sea Salt Caramels and Milk Chocolate Peanut Butter Caramels. These products are made with no high fructose corn syrup, partially hydrogenated oils or trans fats. Sanders Mini Bites are available in 3.75oz self-standing, resealable pouches at a suggested retail price of $3.99.


PR Contact:
Nakia Mills
Director of Public Relations

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