Sanders Grows its Super Premium Ice Cream Line with Six new Flavors
Sanders Grows its Super Premium Ice Cream Line
The introduction of new flavors comes one year after Sanders launched its fountain-style ice cream line in early 2015.
“Our initial ice cream research and development was mostly focused on reintroducing original recipes and offering a feeling of nostalgia,” said Walter Pilon, Director of Sales – Bakery & Frozen Goods at Sanders and Morley Candy Makers, Inc. “These new flavors continue to rely on quality ingredients and the fountain ice cream theme, but consumers will be delighted to find some very unique options that appeal to the latest flavor trends.”
The ice cream line extension includes familiar varieties along with signature flavors:
Mint Chocolate Chip – Cool mint ice cream with swirls of Sanders Peppermint Topping and chocolate flakes
Loaded Peanut Butter Cookie – Vanilla ice cream loaded with peanut butter caramel, chocolate chunks and cookie dough
Blueberry Pie – Blueberry ice cream swirled with blueberry filling, chocolate flakes and pieces of pie crust
Sea Salt Caramel – Sweet and creamy vanilla ice cream blended with salty caramel and chocolate flakes
Caramel Latte – Rich and creamy coffee ice cream blended with Sanders Classic Caramel Topping
Lemon Twis•Tea – Refreshing lemon and green tea flavored ice cream with candy lemon bits
As with its original ice cream flavors, Sanders formulated each new flavor with 14% butterfat and 85% overrun, allowing these extensions to also meet the industry’s standards for super-premium designation.
These new flavors can be found in 1.5-quart ice cream cartons at Sanders’ Michigan retail shoppes for $6.99. The line will be sold in retail chains in Michigan and nationally starting summer 2016. All six new super premium ice cream offerings are also available by the scoop at Sanders Chocolate & Ice Cream Shoppes, along with several other super-premium favorites.
PR Contact:Nakia Mills
Director of eCommerce & Public Relations
Sanders is a classic national brand featuring premium chocolates, dessert toppings and baked goods using original recipes dating as far back as 1875. Started by Fred Sanders in Detroit, Michigan, the brand is now owned by Morley Candy Makers, Inc., with its own rich history dating back to 1919. Sanders products can be found in multiple retailers across the United States, at Sanders Chocolate & Ice Cream Shoppes in Michigan, or online at www.sanderscandy.com.