Sanders Hot Fudge Cream Puff, Now Available in Your Kitchen

Clinton Township, Mich., September 10, 2015 – Sanders announced today that its widely acclaimed cream puff shells are now available in the freezer section at select Michigan Kroger stores, in Sanders Chocolate & Ice Cream Shoppes and online at www.sanderscandy.com in a newly designed resealable pouch.

The packaging update comes after Sanders’ recent launch of its new super premium ice cream cartons, giving shoppers the opportunity to enjoy a real hot fudge cream puff at home using the same ice cream, toppings and cream puffs as Sanders Shoppes.

“We wanted to design a more purposeful package for our cream puff shells that would really showcase the product inside,” said Walter Pilon, Director of Sales – Bakery & Frozen Goods at Sanders and Morley Candy Makers, Inc. “The crisp graphics and delicious recipe ideas on this pouch definitely make it stand out in any freezer section.”

Six cream puff shells were previously packed in simple clear bag with a label and twist tie in the past. While the contents are the same, the vessel has been completely updated to better fit in with the modern, yet nostalgic feel of other Sanders products. The resealable pouch is also self-standing, allowing shoppers to immediately notice the iconic Sanders Hot Fudge Cream Puff on the front, while the backside of the package provides various cream puff recipes.