The new store will increase the existing shoppe’s footprint by more than 30% and expand seating from ten people to more than 125 people.
Sanders Candy Shoppe Headquarters Begins Extensive Remodel
Clinton Township, Mich., June 21, 2017 – Sanders and Morley Candy Makers announced today that its Chocolate & Ice Cream Shoppe headquarters in Clinton Township is undergoing extensive renovations with plans to reopen an entirely reimagined store in early fall 2017. .
The new store will increase the existing store’s footprint by more than 30% and expand seating from ten people to more than 125 people. It will also include an on-site bakery along with nostalgic touches to celebrate the company’s 142-year heritage, while also using modern design to embrace a bright future.
“Sanders has always provided Metro Detroiters with unique experiences and products you can't find anywhere else,” said Brian Jefferson, Chairman and CEO of Sanders and Morley Candy Makers. “We're so excited about the new store because it’s going to be unlike any other candy shop Michigan has seen before.”
The Sanders Chocolate & Ice Cream Shoppe remodel comes after Sanders has continued to experience double-digit growth each year in the last decade. The company’s commitment to reviving the Sanders brand by using real ingredients and going back to original recipes dating as far back as 1875 has allowed Sanders to not only see growth on a local level, but it is also seeing increased distribution nationally and internationally.
“We are grateful for our growing sales and increased national recognition, but we know it wouldn’t be possible without our strong customer base continuing to share us with family and friends,” said Ron Rapson, President of Sanders and Morley Candy Makers. “This new store is just one more way to allow us to continue investing locally to give the Metro Detroit community even more positive memorable experiences.”
During construction, the Clinton Township Shoppe will remain open in a temporary location inside the Sanders and Morley Candy Headquarters with limited hours of operation Monday thru Saturday from 9am – 6pm and Sundays from 11am – 5pm. Sanders plans to share updates about the construction project with its fans via social media and the company is already planning an extravagant grand re-opening for the fall.
PR Contact:Nakia Mills
Director of eCommerce & Public Relations
About Sanders:Sanders is a classic national brand featuring premium chocolates, dessert toppings and baked goods using original recipes dating as far back as 1875. Started by Fred Sanders in Detroit, Michigan, the brand is now owned by Morley Candy Makers, Inc., with its own rich history dating back to 1919. Sanders products can be found in multiple retailers across the United States, at Sanders Chocolate & Ice Cream Shoppes in Michigan, or online at www.sanderscandy.com.