Sanders launches new gourmet popcorn line with four flavors in art-inspired packaging
Sanders Launches Art Inspired Bagged Popcorn Line
Clinton Township, Mich., January 6, 2015 – Sanders announced today that its new gourmet popcorn line is now available for national retail sales, in Sanders Retail Shoppes and at www.sanderscandy.com.
The bagged popcorn line is derived from Sanders classic Pecan-dy which has been a favorite for several decades, and was most recently packaged in a box. While the Pecan-dy recipe is similar to the original, Sanders opted to use a different type of popcorn kernel resulting in larger, fluffier pieces that are less prone to breakage.
“Popcorn continues to grow in popularity as consumers seek out healthier snacks that can be eaten at home, or while on-the-go,” said Brian Jefferson, Chairman & CEO of Sanders & Morley Candy Makers. “We wanted to not only provide a convenient snacking option, but also give both the product and packaging our own touches to make the eating experience more unique and enjoyable.”
Sanders gourmet popcorn comes in four flavors providing signature offerings, along with more popular options:
Pecan-dy: A mixture of roasted almonds, pecans and popcorn covered in caramel
Motor City Mix: A blend of cheddar popcorn, caramel corn and kettle corn
Aged White Cheddar: Gourmet popcorn coated in rich and tangy aged white cheddar
Stadium Caramel: Crunchy popcorn covered in classic kettle-cooked caramel
Each flavor features its own artistic imagery, such as a classic automobile for the Motor City Mix and a Midwestern barn is found on the Aged White Cheddar package. The resealable pouches also stand up on their own to create a billboard appearance, providing convenience for consumers and visual effect for merchandising appeal.
Director of Public Relations
Sanders is a classic national brand featuring premium chocolates, dessert toppings and baked goods using original recipes dating as far back as 1875. Started by Fred Sanders in Detroit, Michigan, the brand is now owned by Morley Candy Makers, Inc., with its own rich history dating back to 1919. Sanders products can be found in multiple retailers across the United States, at Sanders Chocolate & Ice Cream Shops in Michigan, or online at www.sanderscandy.com.