Sanders Brings New Flavor to Century-Old Favorite

Sanders Adds Carrot Bumpy Cake to its Popular Line of Baked Goods

Sanders Brings New Flavor to Century-Old Favorite


Clinton Township, Mich., January 22, 2015 – As Sanders begins its 102nd year of providing unique and widely sought after baked goods, the company announced it is continuing this tradition with the launch of new Carrot Bumpy™ Cake.


Carrot cake is the latest extension in Sanders’ popular line of Bumpy™ Cakes, which were first introduced in 1913. The original dessert was named Devil’s Food Buttercream Cake, but the name was later changed to Bumpy™ Cake after early Sanders patrons continued to request “the cake with the bumps."

After several tests, Sanders crafted its moist carrot cake using fresh carrots in the spiced recipe, along with raisins and toasted walnuts. Its team of bakers also worked meticulously to develop a traditional real cream cheese frosting that would complement Sanders’ signature vanilla buttercream bumps atop the cake.

“When we decide to develop a new Bumpy™ Cake variety, a great deal of time and energy is involved in making sure it lives up to the 100-year reputation of our baked goods division,” said Brian Jefferson, Chairman & CEO of Sanders and Morley Candy Makers, Inc. “Carrot Cake and Bumpy Cake are already great on their own. Once we tasted the combination of these timeless classics, we were positive this new twist on two old favorites had to be shared with Sanders’ customers.”

Besides the new Carrot Bumpy™ Cake, Sanders also offers Chocolate Fudge, Vanilla Buttercream and Classic Caramel varieties in retail chains throughout the United States and at Sanders Chocolate & Ice Cream Shoppes in Michigan. Bumpy™ Cakes can also be ordered at between October and March.


PR Contact:

Tiffany Van Hemm
Director of Public Relations


About Sanders:

Sanders is a classic national brand featuring premium chocolates, dessert toppings and baked goods using original recipes dating as far back as 1875. Started by Fred Sanders in Detroit, Michigan, the brand is now owned by Morley Candy Makers, Inc., with its own rich history dating back to 1919. Sanders products can be found in multiple retailers across the United States, at Sanders Chocolate & Ice Cream Shops in Michigan, or online at
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